HubSpot SQL Sync: Getting CRM Data Into Your Warehouse
HubSpot's reports are fine. But your data team wants the raw data in Snowflake. Here's how that works.
Your marketing team lives in HubSpot. Your data team lives in SQL. Getting them to talk is harder than it should be.
HubSpot has built-in reports. They’re fine. But when your analyst wants to join CRM data with product usage, support tickets, and financial data… HubSpot’s reports don’t cut it.
You need the raw data in your warehouse.
The Problem
HubSpot’s API exists. You can pull data programmatically. But:
Rate limits. HubSpot throttles API calls. Pulling your full contact database takes forever. Real-time sync? Forget it.
Object complexity. Contacts, companies, deals, custom objects, associations between them—the data model is more complex than it looks.
Historical data. You want all the historical records, not just current state. That’s a lot of data to move and maintain.
Ongoing sync. It’s not a one-time export. You need continuous updates without re-pulling everything every time.
The Solution
ETL (Extract, Transform, Load) pipelines designed for this exact problem.
Tools like Fivetran, Airbyte, or custom-built connectors:
- Handle API pagination and rate limits
- Maintain incremental sync (only changes, not full refresh)
- Flatten complex object relationships
- Land data in your warehouse (Snowflake, BigQuery, Redshift)
Once it’s in SQL, your data team can do what they do—join it with everything else, build dashboards, run analysis that HubSpot’s reports can’t handle.
What You Get
Unified customer view. CRM data joined with product data joined with support data. One source of truth.
Custom attribution. Build your own attribution models instead of accepting HubSpot’s version.
Churn analysis. Combine CRM activity with actual behavior to predict who’s at risk.
Real BI. Your analysts use their tools, not HubSpot’s limited reporting interface.
The Quick Version
HubSpot → ETL Pipeline → Data Warehouse → BI Tools
Set it up once. Data flows continuously. Analysts are happy. Marketing keeps using HubSpot without changing anything.
Need CRM data in your warehouse? Let’s talk about getting HubSpot connected to your analytics stack.
